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Selling the Message through Content Strategy
The church is constantly faced with a content dilemma: Market the church or market the church message? Those are uniquely two different audiences, messages, techniques, and deliverables. There is a...
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A Sermon Without Content is Like …
I have spoken at many events around the country. My topics usually consist of the latest online marketing news and tactics. My speaking skills are not great, but getting better. However, I do not...
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How Truly Sticky is Truly Sticky Content?
Perhaps you’ll thank (or punch) me later for this abomination of a title … consonant consistency FTW! All amusement aside (oh I’m just getting warmed up), how do you truly gauge or define sticky...
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Going Viral through Parables
“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” Youth Storytelling “Once upon a time” are magical words for children. Those...
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